AN EXPERTISE IN FOOD DESIGN AND MARKETING SINCE 1986

Founded by Yves FAURE in 1986, AGRO’NOVAE DEVELOPPEMENT is a design and marketing agency specializing in the creation, marketing and promotion of food products.

With a team of around ten people, the agency works under exclusive mandates in France and abroad, for products that come directly from the factories of its customers and principals. This means that our clients can be sure of effective exclusive representation in a given territory (France, Europe, or major export markets in North America and Asia-Pacific). It also means effective, regular lobbying.

For distributors, wholesalers, retailers or even journalists, it’s the certainty of having a single, available point of contact, in direct contact with manufacturers, for permanent optimization of information flows: sales, marketing, technical, quality and financial follow-up, order placement, information media, press kits and releases,….. etc.

   Fédération nationales des agents commerciaux

Yves Faure
CEO

A PROFESSION, A PASSION! FOOD CREATION AND MARKETING….

AGRO’NOVAE DEVELOPPEMENT is not only a Culinary Design agency capable of taking a food product creation project from its initial idea to its final realization (recipe, packaging, regulations, etc.): it is also a Trading House capable of ensuring the marketing and commercial follow-up of the products entrusted to us by our clients.

His job is therefore unique and complex: to imagine the agri-food products his customers want, taking account of consumer trends and markets; but also to promote and market their products in line with their objectives! Design and marketing in the truest sense of the word: listening carefully to a market and its players, applying a creative Design Thinking methodology, analyzing and defining objectives and strategy, negotiating and convincing in a win-win partnership, informing, publicizing, selling and adding value in a sustainable way by adapting to market trends…. and, of course, achieving the objectives set.

« Ut in omnibus Deus glorificetur »

Les etapes métier Agronovae

1986-2024 : A KNOW-HOW ACQUIRED IN 38 YEARS OF EXPERIENCE…

A design and marketing agency specializing in the food industry isn’t built in a day or a year. Founded in 1986 by founder and CEO Yves FAURE, AGRO’NOVAE DEVELOPPEMENT has learned its trade by persevering, humbly and patiently, succeeding and failing; but always committed to listening, learning and achieving long-term objectives. A company of people rather than capital, it has known how to be and last, believing in its quality objectives and daring its commercial challenges.

A MAN AND A COMPETENT AND PROFESSIONAL TEAM….

Yves FAURE chose to make his career in the food industry. After an eclectic university education in business school, finance and law, culminating in a doctorate in commercial contract law, and a few years in a banking establishment, he chose his profession in 1986 when he set up his own agency and company.

Throughout his 30-year career with his company, he has devoted part of his time on a voluntary basis to numerous socio-professional activities: in turn founder or simple member, administrator, secretary, treasurer or Chairman of a large number of regional and national professional associations such as export groups, a Chamber of Commerce and Industry, Universities, Technical Centers for his profession and Competitiveness Clusters. Passionate about his profession, he has devoted his entire working life to it, striving to give back to his profession all the knowledge and pleasure it has brought him.

For his own company, his Agency, he has put together a team of a dozen professionals, juniors and seniors, reliable and competent, each mastering a technique: creative design, graphic design, marketing, sales, administration, accounting, finance, internet and social network communication, press and media relations. A cohesive, multi-skilled team with a love of the job and a taste for a challenge: doing business and achieving the objectives set by our industrial customers or principals.

BEAUTIFUL BRANDS AND PREMIUM PRODUCTS WITH HIGH ADDED VALUE

Specializing in grocery products, the agency has chosen to include in its portfolio “Premium” products in terms of taste quality, packaging presentation and food safety: with high commercial and financial added value for its customers and for the distributors, wholesalers and retailers who buy and resell them. The agri-food product markets worked on by the agency are sustainable, adaptable to economic conditions, resilient and profitable.

For a French or international manufacturer or producer, entrusting the Agency, for one or more countries and under exclusive mandate, with the creation, adaptation, marketing or promotion of one of its products or brands is a guarantee of total involvement, thanks to recognized experience, knowledge of its territories, and of the main players in distribution and food information.

EPV

A PRESENCE IN FRANCE AND ABROAD…

In France, AGRO’NOVAE DEVELOPPEMENT covers the entire national territory with its sales department for distribution centers, a sales force of some twenty local sales agents ensuring close relations with sales outlets, and a multitude of media contacts able to distribute press releases and press kits.

Internationally, in a number of countries (USA, Canada, Mexico, South Korea, Japan, Vietnam, Australia, Malaysia, Spain, Germany, UK,…), regular visits by our sales managers, telephone appointments, daily mailings or videoconferences by our bilingual sales assistants, as well as our participation in numerous international trade shows, enable us to maintain regular contacts, market and monitor sales of the products presented.

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